![]() Last but not least, a Campaign Monitor study showed that videos can help decrease your unsubscribe rates by nearly 26%. According to research, 64% of users are more likely to buy after watching a video. If you’re planning to sell a product, you should add a video in your email. When Wistia included a video thumbnail in their email, their click-through rates skyrocketed ( +41%). According to Backlinko, using the word “video” in your subject line can boost open rates by up to 19%. So it’s no surprise that marketers are starting to use them in emails more often.Īnd so far, the results are spectacular. They’re a fun and engaging way to share information. Videos are becoming increasingly popular. Ready? Then let’s jump in ⤵️ Why use videos in your emails? What videos you should include in your emails. In this quick guide, we’ll show you how to effectively utilize the power of video in your emails.īy the end of this article, you’ll know why you should use videos in your emails. But when paired with email, they become even more formidable. What videos should you include in your emails?.Not only does the GIF’s in Gmail feature save you time it’s also free. Get inspired by trending GIFs, search per keyword and save your favorites to use again. With a searchable library in Gmail it saves you time as you don’t need to jump to the Giphy site. ![]() With Right Inbox living in your Gmail, the perfect GIF to finish off your email is just a click away. Right Inbox t allows you to insert GIFs into Gmail without leaving the email compose window. Make Your Emails Stand Out With GIFs in Emails When your recipient receives your email, they should now have the video embedded in their email and they will be able to play it without leaving the Gmail interface. Drop that into the email that you want the video to appear in. ![]() Once it’s finished uploading, click Copy. Grab your video file and then drop it into the Upload section Click on the menu option with nine little dots. First, you need to log in to YouTube using your Gmail account. ![]() Send the email, and they should see the embedded video when they receive your email.Īdditional Reading: 10 Best Youtube Chrome Extensions Embedding YouTube Videos With YouTube Choose the folder the video is stored in and click the Insert button. Open the email that you would like to add the video to and click the Google Drive icon at the bottom to insert files using Drive.Īlternative Step 7. Open the email in Gmail that you would like to add the video to and paste the link.Īlternatively, you can use this method for Steps 6 and 7:Īlternative Step 6. Select Permissions, and then you can choose whether the recipient can only view the video or if you want them to be able to comment on the video. Simply right click on the video and choose Share. Drag the video from your computer into the folder that you have just created. Make sure you have a folder in Google Drive where you want to keep the video. First off, log into your Google Drive account using your Gmail account. Embedding YouTube Videos With Google Drive If you know the recipient doesn’t have Gmail, then you may want to choose the YouTube method.Įither way, they are both pretty simple. While it’s easier to embed with Google Drive, the recipient will only see the embed in their emails if they have a Gmail account. There are two ways to do this: with Google Drive or with YouTube itself. So how do you go about embedding YouTube videos into Gmail? This also helps you gauge how effective your subject line copy is at getting people to open and interact with your messages. Analytics – You can add tracking to your embedded videos to see who watched it or not. Spice them up with videos that brighten your recipients’ day.ģ. Mix It Up – Emails don’t have to be boring. Everyone sends text emails, but how many people are sending them embedded videos as well? They’re much more likely to reply back if you embed a video.Ģ. Increase Engagement – If you’re sending an email to a client, it needs to stand out. Here are some of the primary reasons why video it’s a good idea:ġ. The reasons for embedding video in email range from entertainment to improved business outcomes. Videos are now part of everyday life – so don’t make people work hard to watch them. Videos are similar to GIFs in emails in that they bring a funnier side to emailing. If you’re sending personal emails, you can quickly share a fun video, and the recipient is more likely to watch it if it’s directly within the email. There are many reasons why you may want to embed a YouTube video into an email.įor starters, it helps with engagement – if you’re sending proposal emails or business emails, the recipient doesn’t have to navigate away from the email in order to view the video.
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